North American Chinese Food & Beverage Exchange and Industry Data Platform

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restaurant full of customers which are talking and smiling

在美国开餐馆让生意越来越好的8个秘诀

让餐馆生意越来越好的秘诀清单

  1. 餐馆越忙客人事越少,餐馆越冷清客人问题越多
  2. 门前排队人越多,新客人越多,新客人最爱从众。老客人可能选择换一天,但不会流失
  3. 晴好天气客人更愿意办储值卡、会员卡
  4. 桌椅久坐不舒服可提高翻台率
  5. 古典等轻音乐做背景音乐可以提高客单价
  6. 三个菜总共$60,不如组合成套餐定价$48,产生的利润更大,而且还好卖
  7. 储值卡、会员卡的消费,可以减少顾客的心理负担,结账时没那么心痛,从而提高客单价。因此哪怕办卡时多给些折扣,也要鼓励对方办一张。
  8. 顾客看到$60的菜,再看到$20的菜,就会心中有数,最终去选择购买$40的菜。因此如果想主推某个菜,在其价位之上和之下各设置两个价位,顾客往往就去选择中等价位的那个,这就是价格锚定。

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