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2025年美国餐饮市场的扩店冠军已经出炉。Wingstop全年净增382家美国门店，超过Chipotle的294家和7 Brew的281家，成为美国增长最快的餐饮品牌。
Wingstop的优势来自一套高度标准化的扩张模型：门店面积通常只有1,200至2,000平方英尺，约98%的门店采用加盟模式，2025年美国门店平均年销售额约202万美元。过去三年，Wingstop共开出868家加盟店，仅关闭5家，显示出很强的复制能力和加盟商信心。
不过，快速扩张也伴随着压力。Wingstop在2025年的同店销售下降3.3%，2026年第一季度进一步下降8.7%。这说明门店数量增长和单店经营表现，需要放在一起观察。
除了Wingstop，Chipotle、7 Brew、Jersey Mike’s和Dunkin’同样保持高速扩张。美国餐饮市场正在进一步向小店型、强外带、高标准化和成熟加盟体系集中。
完整文章将进一步分析这些品牌的增长逻辑、单店模型、重点扩张州份，以及对计划进入北美市场的餐饮品牌有哪些启示。
点击查看：2025美国餐饮品牌增长排名：Wingstop一年净增382家，超过Chipotle与7 Brew
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