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麦当劳正在加码饮品生意。
根据最新消息，品牌计划从今年5月开始，在全美范围推出新的 Refreshers 和 crafted sodas，也就是更偏年轻化的清爽果饮和现调风味汽水。这次动作并不是临时起意。早在此前，麦当劳已经在约500家门店低调测试相关饮品，并取得了不错的结果，包括带来更多增量消费场景、提升客单价，以及在多个时段获得更强的销售表现。
麦当劳去年在500家门店低调测试的饮品菜单
从经营角度看，这条消息非常值得北美餐饮从业者关注。过去很多人认为麦当劳的核心仍然是汉堡、薯条和套餐，但如今连这种超级连锁也开始把饮品视作新的增长入口，说明美国餐饮市场的竞争重点正在发生变化。饮品不再只是配角，而是可以独立承担引流、提高复购、拉升利润空间的重要品类。
尤其是 refreshers、特调汽水、能量饮品这一类产品，天然更容易吸引年轻消费者，也更容易在社交媒体上形成传播。对门店来说，这类产品往往还有更高的加价空间，以及更适合下午、晚间等非正餐时段的销售场景。
2026年即将上新的饮品菜单
麦当劳这次全国扩推，本质上是在验证一个趋势：
未来美国连锁餐饮的增长，未必只靠主食创新，饮品也会成为越来越重要的流量入口。
对于正在做中餐、茶饮、快餐或连锁扩张的经营者来说，这背后释放出的信号很明确，谁能把饮品做出话题性、产品层次和运营效率，谁就更有机会拿到新增量。
更多北美餐饮新趋势，欢迎访问：北美餐饮通 - 餐饮趋势风口板块
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