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很多餐馆老板做营销时，立刻想到的都是：我要更多新客。
Toast 与 Resy 新发布的《The Regulars Report 2026》给了一个很现实的提醒：
餐馆真正稳定的生意，往往来自那一小部分反复回来的常客。
报告显示，在样本餐馆中，多次消费顾客只占顾客总数的7%，却可能贡献高达50%的订单量。
常客在固定餐馆的就餐频率比普通顾客高出了52%，而且83%的常客访问是提前预订。
这说明，餐馆增长不能只靠不断拉新。更关键的是，把初次来的顾客变成有记录的顾客，再变成会员，蕞后变成真正的常客。
对餐馆老板来说，食物将顾客带进门，服务让顾客愿意再来，数字化工具则帮助餐馆把这段关系长期运营下去。
完整报告拆解：餐馆真正稳定的生意，往往来自那一小群常客
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North America Catering is the preferred communication platform for Chinese restaurant practitioners, supporting the free release of the latest Chinese restaurant gossip exchange, hot discussions, recruitment and employment, restaurant transfers and other information. At the same time, the platform for North American restaurant owners to provide catering news and information, restaurant guide, industry trends, data reports, as well as commercial credit, legal and financial, ordering system, restaurant computer POS, catering supply, takeout orders and other catering upstream and downstream service information. It helps restaurant operators to obtain information, connect with resources and improve operational efficiency.
