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50%的顾客根本没看到餐馆优惠?很多营销预算可能白花了
很多餐馆老板觉得优惠活动越来越难做:
折扣给了,会员积分发了,促销也做了,但顾客似乎没什么反应。
最新调查显示,50%的美国消费者在最近一次餐馆消费中,根本没有注意到任何优惠信息。
问题可能不在于优惠力度不够大,而在于顾客压根没有看到。
那么顾客通常通过哪些渠道发现优惠?为什么会员营销正在成为越来越多连锁品牌的增长引擎?餐馆又该如何提升优惠曝光率和顾客留存率?
我们整理了最新行业数据和经营启发,点击下方查看完整文章:
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North America Catering is the most active Chinese catering community in North America.
North America Catering is the preferred communication platform for Chinese restaurant practitioners, supporting the free release of the latest Chinese restaurant gossip exchange, hot discussions, recruitment and employment, restaurant transfers and other information. At the same time, the platform for North American restaurant owners to provide catering news and information, restaurant guide, industry trends, data reports, as well as commercial credit, legal and financial, ordering system, restaurant computer POS, catering supply, takeout orders and other catering upstream and downstream service information. It helps restaurant operators to obtain information, connect with resources and improve operational efficiency.
