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你们有没有发现:美国餐饮正在明显向亚洲细分品类集中?
最近在整理美国餐饮数据时,有一个现象越来越明显:
美国市场的增长重心,正在从“泛中餐”,转向更细分、更标准化的亚洲餐饮品类。
小笼包、韩式炸鸡、日式烧肉、回转寿司……这几年开得越来越快,而且很多都不是单店,而是直接做连锁。
我个人的判断是:
未来竞争的关键,已经不是“做什么菜”,而是“这个品类是否适合被规模复制”。
想问问大家:
• 你所在城市,哪些亚洲品类明显在变多?
• 有没有哪种你觉得“肯定会卷死”?
我把一些数据和品牌案例整理成了一篇长文,放在开店指南里,感兴趣的可以看看👇
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