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贡茶在美国发展到哪一步了?从214家美国门店到出售传闻的深度解析
近期,贡茶在美国餐饮圈又被频繁提起。一边是美国本土门店已经做到214家,仅次于功夫茶。
2024年销售额创新高,多个国家市场持续扩张,还喊出了2032年全球10000万家门店的目标;
另一边,却突然传出控股股东正在评估出售贡茶的消息。
很多人想的是:是不是品牌不行了?
但如果把它这几年的扩张路径、美国市场布局、加盟体系调整和资本动作放在一起看,事情其实没那么简单。
贡茶这次寻买家,更像不是走下坡路,而是品牌做大后,资本在寻找最佳退出窗口。
这篇文章带你梳理贡茶在美国的发展现状、最新美国门店数据,以及这次动作背后的真正逻辑。点击查看:
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