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贡茶在美国发展到哪一步了?从214家美国门店到出售传闻的深度解析

Restaurant Insights
Posts: 28
话题发起人
餐饮百科侠
Joined: 2 years ago
贡茶的美国发展

 

近期,贡茶在美国餐饮圈又被频繁提起。一边是美国本土门店已经做到214家,仅次于功夫茶。

2024年销售额创新高,多个国家市场持续扩张,还喊出了2032年全球10000万家门店的目标;

另一边,却突然传出控股股东正在评估出售贡茶的消息。

很多人想的是:是不是品牌不行了?

但如果把它这几年的扩张路径、美国市场布局、加盟体系调整和资本动作放在一起看,事情其实没那么简单。

贡茶这次寻买家,更像不是走下坡路,而是品牌做大后,资本在寻找最佳退出窗口。

这篇文章带你梳理贡茶在美国的发展现状、最新美国门店数据,以及这次动作背后的真正逻辑。点击查看:

How far has Gongcha come in the U.S.? From 214 stores to “rumors of a sale,” read the ins and outs of Gong Cha's North American expansion and capital moves.

 


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North America Catering is the most active Chinese catering community in North America.

North America Catering is the preferred communication platform for Chinese restaurant practitioners, supporting the free release of the latest Chinese restaurant gossip exchange, hot discussions, recruitment and employment, restaurant transfers and other information. At the same time, the platform for North American restaurant owners to provide catering news and information, restaurant guide, industry trends, data reports, as well as commercial credit, legal and financial, ordering system, restaurant computer POS, catering supply, takeout orders and other catering upstream and downstream service information. It helps restaurant operators to obtain information, connect with resources and improve operational efficiency.

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