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很多在美国开餐馆的老板都有同样的经历：
开业初期靠折扣、广告、朋友转介绍，生意一度很火，厨房忙到飞起。可几个月后，客流却突然断崖式下滑，再怎么打广告，效果都越来越差。
问题真的出在“流量不够”吗？
在美国这个成熟、竞争极其激烈的市场，新客决定你能走多快，但回头客才决定你能活多久。获客成本越来越高、社区客群有限，如果顾客只来一次，你的生意从一开始就注定不稳。
这篇文章由老吴我（吴建新）结合自身十余年的餐饮实战经验撰写，借助北美餐饮通这个平台发布，从真实经营视角出发，系统拆解复购率、中餐标准化、服务体验、会员体系和差评管理等，哪些才是真正决定一家餐厅能否长期活下来的关键。
如果你不想永远靠促销续命，值得你认真读完。
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North America Catering is the most active Chinese catering community in North America.
North America Catering is the preferred communication platform for Chinese restaurant practitioners, supporting the free release of the latest Chinese restaurant gossip exchange, hot discussions, recruitment and employment, restaurant transfers and other information. At the same time, the platform for North American restaurant owners to provide catering news and information, restaurant guide, industry trends, data reports, as well as commercial credit, legal and financial, ordering system, restaurant computer POS, catering supply, takeout orders and other catering upstream and downstream service information. It helps restaurant operators to obtain information, connect with resources and improve operational efficiency.
