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在美国做餐饮的底层逻辑【经验分享】
1,没有一个店是被刷差评刷倒闭的,没有一个店是被避雷避倒闭的,倒闭的店都是不声不响的安乐死了。黑红也是红,生意好的店,黑子都不会少。
2,餐饮店的成本,没做过的都会觉得房租占大头,做得好的才知道人工才是最大头。
3, 客单越便宜,顾客事越多。
4, 做低价没有任何出路,靠单品低价引流,不如直接白送给顾客一个惊喜
5,听营销号给你讲餐饮,不要听他们讲线上营销的部分,其他的还可以听一下。
6,对于小餐饮,线上营销的终极奥义是”顺其自然“。纯纯通过口味环境服务来刺激人的分享欲,以达到广泛传播的目的。
7, 如果没人帮你传播,那就是你做的不够好,你要做的是把该做的做好,而不是花钱雇人帮你写,那不叫营销,那叫自嗨。最终只能是钱花了,收藏点赞个位数,是没用的。
8,曝光量,访客量,转化率,这些数据做参考就行,千万别全信。
9,做生意讲究的是实干,是遇到困难解决困难,而不是分析一大堆问题得出结论不能干。要记住:一想全是问题,一做全是答案。
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