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顾客走进你的店，几乎从来不是因为“饿”。他们是来谈生意的、来约会的、来庆祝的，或者只是单纯不想做饭。
“饿”只是一个好用的理由，真正驱动消费的，是场景和需求。
所以，在美国开餐馆，如果你做宣传时还停留在“我们家很好吃”，
那就像对外宣传：“我们的手机能打电话。”
话是没错，但没人会因此掏钱。
现在的顾客挑的很，他们更在意的是：
这家店适不适合约会？适不适合家庭聚餐？
能不能快点吃完继续去上班？
聚会时会不会拍照好看、发朋友圈不丢人？
所以我建议你换个思路做营销：
别只讲味道，多讲“顾客为什么要在这个时刻选你”。
把菜单、空间、节奏、价格，全部围绕真实生活场景去设计。
当顾客觉得“这家店正好适合此刻的我”，
生意，反而就顺了。
North America Catering is the most active Chinese catering community in North America.
North America Catering is the preferred communication platform for Chinese restaurant practitioners, supporting the free release of the latest Chinese restaurant gossip exchange, hot discussions, recruitment and employment, restaurant transfers and other information. At the same time, the platform for North American restaurant owners to provide catering news and information, restaurant guide, industry trends, data reports, as well as commercial credit, legal and financial, ordering system, restaurant computer POS, catering supply, takeout orders and other catering upstream and downstream service information. It helps restaurant operators to obtain information, connect with resources and improve operational efficiency.
