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中日餐馆评分与价位分布比较 | 美国中餐数据报告与市场趋势分析

cup of tea
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中餐与日餐评分与价位分布比较

 

图表显示了美国中 / 日餐馆在不同评分(从1.0到5.0)和不同价位($、$$、$$$、$$$$)上的分布情况。每个单元格表示该评分和价位上的餐馆所占的比例。

评分在3.0到4.0之间、价位在$和$$的中餐馆占据了较大比例。高评分和高价位的中餐馆目前在市场上仍然是少数。

中餐在美国市场的整体定位依然是属于倾向于平价和大众化的品类。

如果拿亚餐第二品类日餐馆的数据来做对比,我们会看到中餐馆的评分分布明显更为广泛。

两者在低评分(1-2.5分)和低价位($)区间的比例都不高,但比较而言中餐有更多的分布。这表明在低价位市场上,中餐厅的质量更加参差不齐。

高价位($$$$$$$)的餐厅在中餐和日餐中都是少数,但相比之下日餐仍比中餐要多出很多。

完整美国中餐馆数据报告参阅:

2024年美国餐饮市场分析:中餐馆数据增长与发展现状


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