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美国中餐馆主要品类的评分排名与一点思考

cup of tea
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美国主要中餐细分品类的网络评分比较

 

在这个美国中餐的平均评分排名中,我们可以看到一个有趣的现象:

排名前几位的类别似乎主要面向华人消费者,而越往下的品类则越加面向更广泛的美国大众。

这是否意味着在美华人和美国大众对中餐的追求之间的区别?

华人对中餐的标准更高,面向华人消费者的火锅、台菜、上海菜不得不在各方面提高自己,才能在竞争激烈的华人市场中脱颖而出。

而偏大众化的融合菜、中餐、中餐自助,以非华人区的店为主,依然主要依靠低价位来吸引美国消费者。

低价位自然意味着就餐环境、食材、外卖包装等方面的支出削减,而这些因素同样影响着餐馆的网络评分。

 

完整美国中餐馆数据报告参阅:

2024年美国餐饮市场分析:中餐馆数据增长与发展现状


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