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肯德基 | 曾经最受欢迎炸鸡店放大招,恳求再一次机会
1930年,这家不起眼的炸鸡店诞生于肯塔基州的一个小镇,如今已发展成为全球知名的炸鸡连锁餐厅,在全球拥有 31,000 多家分店。并且曾一度成为美国最大的餐饮连锁品牌。
但是上校近几年的日子并不好过——
自12年前Chick-fil-A 取代KFC且一直稳居榜首后,Popeyes也于2023年取代KFC成为美国第二大鸡肉快餐连锁店。
2024年KFC的美国全年销售额和同店销售额均下降 5%。
肯德基现在比以往任何时候都更需要顾客,为了让人们重返门店,继总部都搬到德州后,他们再一次放大招:
7月14日起,通过 App满 15 美元,直接送经典炸鸡桶!
肯德基美国总裁Catherine Tan-Gillespie表示:
“我们非常清楚最新的炸鸡排名,我热切地想要发起一场大胆的肯德基回归,让美国人民清楚地知道我们是谁。
如果人们可以给他们的前任一百万次机会,我希望我们的粉丝们也能给我们一次。”
Chick‑fil‑A、Popeyes 气势正盛,身后还有Raising Cane’s虎视眈眈,
肯德基还能翻盘吗?你还会给机会吗?
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North America Catering is the most active Chinese catering community in North America.
North America Catering is the preferred communication platform for Chinese restaurant practitioners, supporting the free release of the latest Chinese restaurant gossip exchange, hot discussions, recruitment and employment, restaurant transfers and other information. At the same time, the platform for North American restaurant owners to provide catering news and information, restaurant guide, industry trends, data reports, as well as commercial credit, legal and financial, ordering system, restaurant computer POS, catering supply, takeout orders and other catering upstream and downstream service information. It helps restaurant operators to obtain information, connect with resources and improve operational efficiency.
