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美国连锁餐饮的价格战越烧越旺！
🍔 麦当劳宣布，9月起将推出$8 巨无霸套餐并下调部分套餐价格；
🍕 Little Caesars 在上周也开启了两张大号披萨仅需$4.99/张（限一种topping）的优惠；
🍕 Domino’s 重启了号称”Best Deal Ever” —— 任意披萨$9.99的线上优惠；
为什么大家扎堆打价格？
今年以来快餐业整体销售保持低迷。第2季度，美国大型快餐连锁店平均同店销售额下降了0.61%，继一季度下降1.1%后，持续沉寂。
麦当劳CEO在8月初曾表示：“低收入消费者的收入正在下降。这一对会给快餐行业的客流量带来冲击。”
目前行业的盈利能力仍低于疫情前水平。
北美餐饮通在这里建议在美国开餐馆的老板们，不要盲目跟价，容易越卖越薄。不如：
1️⃣ 做结构化套餐而非全线降价
2️⃣ 通过分量/配菜设计，让消费者感觉到“实惠”，“划算”
3️⃣ 用数字化点餐搭配外卖，提高连带购买和出餐效率
North America Catering is the most active Chinese catering community in North America.
North America Catering is the preferred communication platform for Chinese restaurant practitioners, supporting the free release of the latest Chinese restaurant gossip exchange, hot discussions, recruitment and employment, restaurant transfers and other information. At the same time, the platform for North American restaurant owners to provide catering news and information, restaurant guide, industry trends, data reports, as well as commercial credit, legal and financial, ordering system, restaurant computer POS, catering supply, takeout orders and other catering upstream and downstream service information. It helps restaurant operators to obtain information, connect with resources and improve operational efficiency.
