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一图看懂全球第四大快餐连锁企业RBI的品牌矩阵

柠檬
Posts: 86
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Joined: 2 years ago

Restaurant Brands International 简称RBI

总部位于加拿大,于2014年由美国快餐连锁店汉堡王(Burger King)和加拿大连锁餐厅Tim Hortons合并而来;

后于2017年收购美国炸鸡品牌Popeyes Louisiana Kitchen(简称Popeyes),2021年又收购了 Firehouse Subs。

 

旗下四个主要品牌:

汉堡王:1954年成立于美国佛州

Tim Hortons:1964年成立于加拿大,提供优质咖啡和烘焙食品、三明治等

Popeyes:1972年成立于美国新奥尔良,以炸鸡闻名

Firehouse Subs:1994年成立于美国佛州,提供优质肉类三明治。

 

RBI目前是全球苐4大快餐连锁企业,仅次于麦当劳、星巴克和百胜餐饮。

在120多个国家和地区拥有 32,000多家餐厅。

RBI集团餐饮矩阵

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North America Catering is the most active Chinese catering community in North America.

North America Catering is the preferred communication platform for Chinese restaurant practitioners, supporting the free release of the latest Chinese restaurant gossip exchange, hot discussions, recruitment and employment, restaurant transfers and other information. At the same time, the platform for North American restaurant owners to provide catering news and information, restaurant guide, industry trends, data reports, as well as commercial credit, legal and financial, ordering system, restaurant computer POS, catering supply, takeout orders and other catering upstream and downstream service information. It helps restaurant operators to obtain information, connect with resources and improve operational efficiency.

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